When I first started with Top Producer Realty, my main job was to run the social for their Banff Legacy Inn project. Here I had the chance to come up with a social tactic and put it into play.
Objective
Increase Online Engagement
SMART Goal
Our primary objective is to enhance the online presence and engagement for Banff Legacy Inn's condo units in the next couple of months. To achieve this, we aim to increase the average weekly engagement on the agency's social media platforms, including Facebook and Instagram. By closely monitoring and analyzing current weekly engagement metrics such as likes, comments, shares, and clicks, we plan to implement strategies like consistent high-quality content creation, the use of relevant hashtags, and proactive audience engagement.
Content Tactics
Share insights about the condos amenities and the features that make Banff Legacy Inn a desirable place to live. Use a lot of imagery.
Highlight the community of Banff's local attractions, lifestyle content, and events in posts and images to enhance the appeal of owning a condo unit in Banff.
Conclusion
Overall, within about two months I was able to increase our number of followers as well as increase interaction by 30%.
Social Channels